YOU VOTE FOR THEM BUT YOU DON'T BELIEVE IN THEM

It seems brand loyalty actually out weighs what people think of the party itself, as some of these tweets below show.

North of England voting #LABOUR 52% #TORIES 25% #UKIP 13% #LIBDEM 6% Which party is led by people of real ability? LAB 19% CON 15% LD 3%
— General Election (@UKELECTIONS2015) March 7, 2014

#London voting #LABOUR 42% #TORIES 33% #UKIP 10% #LIBDEM 9% Which party is led by people of real ability? CON 22% LAB 14% LS 3%
— General Election (@UKELECTIONS2015) March 7, 2014

% of voters who said their party is led by people of real ability. #CONSERVATIVES 63% #LABOUR 44% #LIBDEMS 37% 14% of LD said #TORIES
— General Election (@UKELECTIONS2015) March 7, 2014

http://cdn.yougov.com/cumulus_uploads/document/0zv46r94lo/YG-Archive-Pol-Sun-results-060314.pdf