Will Ed Miliband lead on women again?

Todays YOUGOV POLL So is this why Ed leads with a jab to Cameron about women?

YOUGOV Male voting intentions #LABOUR 37% #CONSERVATIVES 35% #UKIP 11% #LIBDEMS 10% #SNP / #PLAID 4% #GREENPARTY 2%
— General Election (@UKELECTIONS2015) February 12, 2014

YOUGOV Female voting intentions #LABOUR 41% #CONSERVATIVES 33% #UKIP 11% #LIBDEMS 9% #GREENPARTY 3% #SNP / PLAID 3%
— General Election (@UKELECTIONS2015) February 12, 2014

Source

 http://cdn.yougov.com/cumulus_uploads/document/gy3i6nz78i/YG-Archive-Pol-Sun-results-110214.pdf