HOW POPULUS WEIGHT THE PARTIES.

http://www.populus.co.uk/wp-content/uploads/2013/09/OmOnline_Vote_30-09-2013_BPC.pdf

Q.4 Regardless of which party, if any, you are likely to end up voting for at the
next General Election due in May 2015 or are leaning towards at the moment,
which political party would you say you have usually most closely
 identified yourself with?

Replies were

Labour 605 - 30%

Conservatives 521 - 26%

NONE 333 - 17%

UKIP 224 - 11%

Lib Dems 196 - 10%

Green 47 - 2%

SNP 43 - 2%

Another party 16 - 1%

BNP 13 - 1%

Plaid 8 - 

So how do Populus redistribute those replies to make it a fair and even poll?

Here is how.

Unweighted numbers above become these weighted numbers below.

Labour 622 - 31%

Conservatives 562 - 28%

NONE 441 - 22%

Lib Dems 261 - 13%

SNP 35 - 2%

Green 34 - 2%

UKIP 20 - 1%

Another Party `13 - 1%

BNP 10 - 1%

Plaid 8 

This is why I have started collecting REAL VOTES NOT OPINION POLLS
as it seems in the world of the pollster that UKIP has only double the support
of the BNP and only two thirds of the support of which the Green party has.
Populus also seem to believe that there is 30% more Lib Dems out there
as well as giving boosts to Lab & Con.

Make of this as you will, but be interesting to see if Populus change anything in
the coming months and how if they do it will effect their polling results.