Tuesday 5 May 2015

YouGov Daily Briefing 05/05/2015

https://yougov.co.uk/refer/HdvYK1txkm0PfdJX43_Iow/ <<< follow the link if you would like to join the YOUGOV panel and have your opinions heard  

LATEST VOTING INTENTION
Our latest voting intention figures published in The Sun this morning are CON 33%, LAB 33%, LDEM 10%, UKIP 12%, GRN 5%.
  • The Conservatives and Labour are tied.
  • In a referendum on EU membership, 45% of people would vote to stay while 33% would vote to leave (the net ‘stay’ score of +12 is the highest this parliament).
LATEST RESEARCH
  • Stephan Shakespeare for The Times Red Box: A little bit of humility will go a long way for Cameron. 
  • Stephan Shakespeare for The Times Red Box: The gap between party preference and coalition preference. 
  • Peter Kellner - Into the zone of uncertainty:
  • Voters: leader from party with most seats has bigger mandate. 
  • David Cameron is the most liked party leader. 
  • People in Britain and the U.S. disagree on who did more to beat the Nazis. 
CURRENT ISSUES 

Party Leaders
  • 38% think David Cameron would make the best Prime Minister, 24% think Ed Miliband would.
  • Asked who is most eager to win this election campaign, 28% say Miliband, 20% Cameron and 20% Nicola Sturgeon.
  • Sturgeon is seen to have had a much better campaign than the other leaders. Three in ten (30%) say she has had the best election campaign, 16% plump for Cameron and 15% opt for Miliband.
  • (Fear factor politics. How many voters are worried / not worried?)

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