Headline voting intention (with change in brackets since our last poll on 27 January 2015):
LAB 34% (+3) CON 28% (-3) UKIP 19% (-4) LD 10% (+3) SNP 4% (NC) GRE 4% (+1) AP 1% (NC)
Survation also ask a secondary voting intention question: “The General Election is on 7 May 2015. Thinking specifically about your constituency and the parties and candidates likely to be in contention, how do you think you will vote on 7 May” Results to that question prompt are (with change in brackets since 27th January):
LAB 33% (-2) CON 29% (-2) UKIP 19% (-2) LD 10% (+3) GRE 3% (nc) SNP 4% (nc) AP 4% (+1)
The graph below shows change in Daily Mirror/Survation general election polling since November.
Other topics covered in the poll include tax avoidance, political party funding, preferred government under a hung parliament, who people think will be PM after the election, whose 'side' people think the Conservative Party are on, tax cuts, negative campaigning, the Straw/Rifkind affair and celebrities' opinions on politics.
Damian Lyons Lowe, Chief Executive of Survation, commenting on the findings said:
"Despite Labour’s lead over the Conservatives in today’s poll, both would fall far short of an overall majority. Although Labour would win more seats than the Conservatives, our Scotland polling indicates them losing 25-30 seats to the SNP in Scotland - a hung parliament and coalition remain the theme of this election battle."
Full data tables are available here.
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