"Read my lips... no new taxes." "An end to boom and bust."
History is littered with politicians promising - or appearing to promise - that they can re-write the rules of economics and then being forced to gag on their own words.
It's not that these leaders are fools - far from it. Even as they uttered those words George Bush Senior and Gordon Brown must have been thinking "fingers crossed". It is, and forgive me for insulting my readers here, that quite a lot of the people whose votes they're trying to secure are, if not fools, not well-versed in economics.
So, it is that the hired hands who advise political parties now tell them that simply saying you want to do something or arguing that everyone knows that your party has those values doesn't cut it in an age of cynicism and short attention spans. Read more > |
Nick Robinson Political editor |
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